Quantum Group has extensive experience in the design, planning and execution of direct marketing campaigns that include personalized URLs (PURLs). These personalized microsites are used to capture marketing campaign responses and to gather customer information.
Smart PURL Technology Quantum Group offers "Smart PURL" technology that remembers the actions each visitor completed on the PURL and delivers a new sequence of information at each visit. All visitor activity can be tracked on the PURL in real–time using the backend Administrative Tool so you can easily track campaign ROI. PURLs dramatically increase marketing response rates and help your company gather valuable customer intelligence.
Tracking Tools All visitor activity can be tracked on the PURL in real-time using our customized Administrative Tool. PURLs dramatically increase marketing response rates and help your company gather customer intelligence. There are virtually no limits to what you can do with PURLs to connect with your customers and accelerate your success.